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What is “User Experience”?
user – a person or thing that uses experience – a particular instance of personally encountering or undergoing something User experience is the series of encounters and interactions that your...
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To Splash or Not to Splash
We recently had a client request a splash page. They were a very data-driven client, so we immediately funneled the energy of our abject horror into research to quantify why we would never want to use...
View ArticleSweet Links – Week of 11/8/2010
How content strategy, IA, and technology play a part in CMS selection and design: http://www.alistapart.com/articles/strategic-content-management/ We’re not quite sure what to make of this one, but...
View ArticleSweet Links – Week of 1/3/2011
If an App Is Your Content Strategy, You Are Doomed Bloomberg takes a look at newspapers and magazines that considered the iPad their savior. Storyboarding iPad Transitions Greg Nudelman walks through...
View ArticleDesigning Successful Self-Service Flows
One of the most revolutionary aspects of the Internet has been the ability for customers to self-serve on company websites. Rather than standing in line or waiting in a phone queue, a customer can log...
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What is a wireframe?
Wireframes are one of the earliest steps of the design process. At M|B, they fall into the Information Architecture part of our process. Once the architecture for the entire site is defined (in a site...
View ArticleWhat IS a content strategy?
Is it a service, or series of services, that gets tacked on to copywriting or information architecture? Is it a mindset that promotes designing stuff with users and content in mind? Is it just the...
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